Currently a one-man MarTech Strategy & Implementation shop with a network of brilliant friends and colleagues.

I am a natural problem solver with 20 years of Tech experience, the last 12 of which are Digital Marketing/Advertising focused.

I know I have good ideas, but also know I am not always right, I know that I work better as team and when brainstorming, or simply chatting with others.

My unique career path sets me apart:

  • Started off as a back-end developer, and built customer data warehouses, reports & ETL process from scratch.

  • Found my way in Digital Marketing and the Agency world, giving me the opportunity to lead the build of the new AmericanExpress.com from 2008-2010.

  • Then discovered the power of outbound communications/marketing when I joined ExactTarget as Solution Consultant.

    • While there I was a SME for the entire Salesforce Marketing Cloud, and mastered the ability to open up a customers eyes to new potentials thanks to MarTech and CRM marketing.

  • I then jumped into the AE role, working with executive level budgets, priorities, and contracts.

  • Now, I am own SFMC Solution Consultant. Wearing all hats including Cross Channel Campaign Strategy, Data & Enterprise Architect, SFMC Developer & Admin.

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Head of Digitas NY’s Community Service Day for 3 years in a row, 2011-13.

I have had much success and some failure, but by far and away, I am most proud of running and reshaping CSD for Digitas NY. A volunteer day with 500 people working across 30-50 projects. And countless volunteer hours put in beyond by the fantastic CSD committee.

Efforts recognized by City of New York: http://www.nycservice.org/pages/pages/67

1 of 12 corporate companies mentioned. Only advertising agency.

 

Some of My MarTech Principles and Guidelines

  • Content is and always will be king.

  • Data, Data, Data: Learn to gather the customer’s explicit data, and properly combine with the implicit.

  • Everything a brand does is marketing.

  • Less is more. Especially with email communications.

  • Always ask “Why”?

  • In the customer’s ears, there is only 1 brand voice. Stop departmentalizing outbound communications, and treat them holistically.

  • Respect the customer, treat them a human and not a number. Most will respond with loyalty to your brand.

  • Relationship building is the best way to drive sales and repeat customers.

  • Ask for feedback. Customers who like and value the brand, will respond.

  • Measure, Test, Optimize.

  • Garbage in, Garbage out.

  • Document! Prepare for someone brand new at various levels joining the team tomorrow.

  • Diverse teams are the best teams.

  • Have fun.